Scoping · Campaign creative
How we scope and price campaign creative
Films, product imagery and campaign design are quoted per campaign, against what the campaign has to achieve — never off a rate card.
Cost drivers
What actually moves the number
Five things, in roughly this order of weight.
How much of it there is
A single hero film and a full seasonal campaign across every channel are different pieces of work, and the second is not simply the first multiplied.
How exacting the product is
A jewellery macro shot where every facet must match the real piece takes more work than a lifestyle scene. Fine detail, fine print and reflective surfaces all cost.
Markets and languages
Arabic and English produced natively, plus the formats each channel needs, multiplies the deliverable count well before it multiplies the concept work.
How much direction already exists
A brand with a defined visual system is faster to produce for than one where the direction has to be invented first — and we will tell you which one you are.
The standard the category demands
Advertising that has to stand next to the leading brand in a category is held to that brand, not to what is easy.
Process
How a quote gets made
The brief
Your business, your market, the work, and the scale you need it at.
A working conversation
We go through what has been tried, what the competition is doing, and what success looks like in numbers you already track.
A written proposal
Scope, method, timeline and investment, itemised. You approve every line before anything starts.
Why there is no price on this page
Because any number printed here would be wrong for most of the people reading it. The same deliverable costs differently depending on the size of the business, the complexity of the product, the number of markets and languages, and how much of it there is. A rate card would flatter the largest engagement and mislead everyone else. We would rather read your brief and quote the work in front of us.
Get it scoped properly
Send the campaign you are planning. We will come back with scope, timeline and investment for that campaign, not for an average one.